01 juin 2017

Ewe-nique brand maaaaaaarketing

(Photo source) The day before yesterday, Romania's Minister of Tourism, Marius Dobre, voiced the idea of using national symbols of legend such as Dracula and Miorita to change strategy for commercialising the country's tourist industry. Nobody took much notice. But then Minister of Agriculture Petre Daea (photo left - and yes, he's the one in blue. Quoique...) leapt in with his argument for changing the present leaf logo (apparently plagiarised, see HERE) to a sheep and all the fun began. According to him, "sheep are living... [Lire la suite]
Posté par Sarah in Romania à 16:28 - Commentaires [7] - Permalien [#]